What is FOX?
Ever since its inception in 1974 , U.S. Fox dominates the market when it comes to motocross. Fox built its business by making clothes that are made to withstand the toughest conditions on the sport. For a number of years, Fox has developed into one of the world 's largest action sports brands. Besides clothing , protection and accessories for motocross Fox offers products for surfing , BMX , mountain biking and wakeboarding. Many of the world's best athletes wearing Fox clothing. Names like Ricky Carmichael, James Stewart , Damon Bradshaw and Brad Lackey are associated with Fox. Fox is also a leader when it comes to clothes in Lifestyle and Streetwear, they offer a wide selection of jackets, hoodies, t- shirts, tank tops , hats and shoes. It was Geoff Fox who founded Fox Racing in 1974 in California. Even today, the family owns and runs the company , with the ambition to constantly innovate and develop products while Geoff Fox's initial goal is never forgotten : To make the best and most durable motocross products that can be bought for money.