Shift was founded in 1997 as a subsidiary of Fox and has since specialised in advanced race wear for off-road sports with an emphasis on motocross. Clothes from Shift tend to be the choice for those looking for a more unique and characteristic style as well as people with a taste for clothes that impresses in terms of quality, function and design. Anyone looking for comfortable, durable clothes for racing or normal riding can successfully take a look at Shifts wide range of beautiful gloves or cocky designer clothing with large print and stylish patterns. Over the years, many celebrities collaborated with Shift. Chad Reed, Davi Millsaps, Josh Hansen and Blake Williams are some of the most successful riders that have been associated with Shift.